The CEO
Lee Chee Seng
CEO Insights
How would you describe yourself in one word?
- Passionate. I am always passionate about self-development in my life and career. I constantly look for ways to challenge myself and improve.
- Passion gives me a sense of purpose and motivates me to do great things, which help drive the company to success.
What books do you like to read?
- I enjoy reading business-building books and leadership books.
- My favourites are Scaling Up and 7 Habits of Highly Effective People.
- These books inspire me to think out of the box and ignite my passion for finding the best way to grow and optimise my business in a fraction of time and to build better leadership with strategies and operations
What did you want to be when you were a child?
- Entrepreneur
- When I was a kid, I was curious about everything and coupled with my creativity, my parents quickly noticed that I was different from my siblings–the ability to become a brilliant entrepreneur.
- As I got older, they gave me all the support that I needed, and I want to thank my family members who never gave up on me.
- The journey to becoming a successful entrepreneur isn’t easy, as I have failed many times. However, most of my success stories were developed from all my failures. Over the years, I’ve gained invaluable skills and knowledge. Failure changed the way I see things and has broadened my mind. And today, I am not afraid of failure.
Do you have a life philosophy that you live by?
- Be stubborn about your vision, but flexible in its process.
Tell us something about yourself that nobody would know.
- I am a plant lover. Plants make the world go round, and it inspires me to keep working hard because “You reap what you sow”.
- Keeping plants alive is always a challenge as you need to pour in your time, effort, patience and love. From the process of seeding till it grows and blooms healthily, it is the payoff of perseverance that satisfies me, and I enjoy every single process.
- Agriculture is like Entrepreneurship - creating value out of the soil.
- Often, terms used in agriculture, such as creativity, risk, adaptability, and operations, are associated with entrepreneurship. You need to think of the right process and good planning to grow the plant (company), for amazing results.
- In short, business requires a lot of passion and determination, as there is no shortcut.
What inspired you to choose this line of business?
- During my younger years, when other kids played with toys, I would collect parquets and build houses.
- That is when I slowly developed a deep interest in property development, and since then have never looked back.
- Over the years, I equipped myself with property and construction industry trends, alongside interior design.
What motivates you to go further?
- To make a difference in the property development industry. I want to make living better by delivering better-quality homes and speeding up the process.
What do you think is the company's biggest strength right now?
- Dynamic thinking
- Adequate Land bank within the city centre.
- Ability to scale sustainably–We have a business plan for growth with clear metrics in all departments where each team member has a role to play in bringing the company to the next level.
What level of growth do you hope to see in the next 10 years?
- Having Market Cap Beyond USD 1Billion
- A Regional Real Estate Company
